Rewearland, Give a second life to your old clothes.
Rewearland is a dynamic Android application dedicated to a fresh approach to fashion. It's a hub for sustainability, offering services that empower users to repair and restore their clothing items while fostering a passionate community centered on sustainable fashion values. Rewearland is your gateway to a more sustainable, stylish, and eco-conscious fashion journey.
Enjoy a new journey!Scrollen ↓
Project Title
Rewear UI/UX App: Empowering Sustainable Fashion
Subtitle: An App to Help People Live Sustainably
Timeline: March - June 2023
Author: Aida Homayouni
Overview
Rewearland is a comprehensive web application designed to promote sustainable fashion by offering a range of features and services. Our mission is to provide users with a convenient, engaging platform to repair their clothing items, thereby fostering a vibrant community centered around sustainable fashion and supporting local and freelance businesses.
Key Features:
Service Provider Matching: Users can browse and book recommended service providers that match their criteria for clothing repairs.
Sustainability Rewards: Users earn badges and scores for every pre-loved clothing item they restore, encouraging further participation in sustainable practices.
| Competitors Analyse | Rewearland | Looptas | Mended | GetWardrobe |
|---|---|---|---|---|
| Service Offerings | Repair, Service Provider Matching, Sustainability Rewards | Repair Services | Repair, Alteration, Resale | Wardrobe Management, Sustainability Insights |
| Geographic Coverage | Potentially global due to digital platform | Primarily Netherlands | Expanding across Netherlands, potential international expansion | Potentially global due to digital platform |
| User Experience | Seamless, Engaging, Rewards System | Easy-to-use interface | Fun and convenient, before-and-after showcases | Comprehensive wardrobe management, community engagement |
| Brand Partnerships | N/A | N/A | Collaborates with fashion brands | N/A |
| Community Features | Yes | Limited | Yes | Yes |
| Strengths | Comprehensive sustainability features, strong user engagement | Local tailor services, easy navigation | Strong brand partnerships, expanding coverage | Strong wardrobe management, sustainability insights |
| Weaknesses | Still growing brand and user base | Limited to specific regions | Still growing brand and user base | No direct repair services |
Target Audience
Primary Audience: Gen Z individuals
Persona
Name: Emma
Profile: Eco-conscious
Background: Emma is a 25-year-old marketing manager passionate about sustainable living and ethical fashion. She prioritizes reducing waste and minimizing her environmental impact through conscious consumption choices. Fashion-forward and value-driven, Emma seeks to express her personal style while supporting ethical practices in the fashion industry.
Demographics:
Age: 30
Gender: Female
Occupation: Marketing Manager
Location: Urban city
Goals
Reduce carbon footprint through sustainable fashion practices.
Extend the lifecycle of her clothing items.
Save time and money while exploring new fashion choices.
Behaviors
Emma actively seeks out opportunities to repair and restyle second-hand clothes. She prefers platforms that offer convenience, variety, and quality. She values being part of a community and places high trust in user reviews and recommendations.
Frustrations
Limited access to affordable and quality repair services.
Lack of awareness about available sustainable fashion options.
Time-consuming processes for clothing repair and restyling.
Needs
Easy access to secure and high-quality repair services.
A user-friendly interface with personalized recommendations.
Interaction with a community of like-minded eco-conscious fashion enthusiasts.
Problems Addressed
Several barriers prevent people from repairing or restyling their second-hand clothes, often leading them to opt for new purchases instead. These challenges include:
Convenience and Accessibility: Difficult-to-access clothing services discourage repair and restyling.
Limited Awareness: Many are unaware of the benefits and availability of repair services.
Perceived Time and Effort: Repairing clothes often seems more time-consuming than buying new items.
Lack of Excitement: The thrill of new purchases is often missing in repair services.
Solutions
To overcome these barriers, Rewearland adopts a multi-faceted approach:
Education and Awareness Campaigns: Highlight the benefits of second-hand clothing.
Enhanced Convenience and Accessibility: Improve the platform's usability.
Variety of Affordable Service Providers: Onboard numerous service providers to offer competitive options.
Seamless User Experience: Ensure the platform is user-friendly.
Exciting and Motivational Features: Replace the shopping thrill with engaging and rewarding features.
Gamification and Technology: Introduce fun and interactive elements to the platform.
Effective marketing strategies that emphasize environmental and economic advantages, combined with a user experience designed to trigger positive reinforcement, can encourage more people to engage in sustainable fashion practices.
UX Research Method
To ensure that Rewearland meets the needs of its users effectively, we conducted extensive UX research using the following methods:
User Interviews: Conducted in-depth interviews with target users to gather qualitative insights into their behaviors, needs, and pain points regarding sustainable fashion and clothing repairs.
Surveys: Distributed surveys to a broader audience to quantify the prevalence of identified issues and validate the findings from user interviews.
Usability Testing: Performed usability tests on the platform's prototype with real users to identify any usability issues and gather feedback on the overall user experience.
A/B Testing: Implemented A/B testing for different features and designs to determine the most effective solutions that enhance user engagement and satisfaction.
These methods provided a comprehensive understanding of our users' needs and preferences, enabling us to design a platform that truly caters to their requirements.
By implementing these solutions and conducting thorough UX research, Rewearland aims to make sustainable fashion accessible, enjoyable, and convenient for all users.
Information Architecture
Market Feedback and Validation
Through market research, we've learned that the primary barriers for users to revive old clothes are cost and accessibility to quality service providers. Rewearland addresses these issues by offering a wide range of affordable, high-quality services and making them easily accessible.