About me
I'm Aida, a Designer based in Berlin with a strong engineering background. I specialize in UI/UX design for web and mobile platforms, creating intuitive and visually captivating experiences. With a deep understanding of design principles, I meticulously craft each element of the user experience, from wireframes to pixel-perfect designs. Collaboration is at the heart of my process, as I thrive in cross-functional teams and actively seek feedback to deliver exceptional results. Drawing inspiration from art, architecture, and psychology, I bring fresh insights to my work. I am committed to staying current with industry trends and continuously expanding my skill set to create impactful and user-centered designs.
Skills
Adobe Creative Suite (Photoshop, Illustrator, XD)
Sketch, Figma
UI/UX Design (Wireframing, Prototyping)
User Testing and Research
HTML, CSS, JavaScript
User testing, A/B testing, Research
User-Centered Design
Communication and Cross-functional Collaboration
Design Thinking
Experience
April 2022-Present
Freelance UX/UI Designer , Berlin
- Proficient in user-centered research, wireframing and interactive prototyping
- Collaborative team member with a track record of effective stakeholder communication
- Experienced in conducting usability testing and driving iterative design improvements
- Skilled in creating UI kits to maintain design consistency
- Experienced in planning and executing A/B tests to optimize design elements, making informed decisions based on data analysis.
- Skilled in creating user personas, conducting research to inform design decisions, tailoring products to specific user needs.
- Supported the website by providing design solutions using Wordpress and AEM, resulting in a more user-friendly interface.
- Designed visually engaging flyers, brochures, and newsletters to effectively communicate the organization's offerings.
- Created and edited compelling videos to showcase the company's products and services. Creation of trailers
Sep 2017-Mar 2020
Student Assistant,
Hochschule für Technik und Wirtschaft, Berlin
- Supported and organized projects, collaborating with diverse teams to achieve project objectives.
- Designed flyers and advertisements, showcasing products and events effectively to target audiences.
- Assisted refugees and international students, demonstrating strong communication and empathy.
Apr 2019-Aug 2019
Internship Trainee,
Vincente® Knitting, Berlin
- Designed knitwear products, contributing to the expansion of the product line and attracting new customers.
- Orchestrated product photo-shoots to present knitwear collections attractively on the company's online shop.
- Provided exceptional customer support, resulting in increased customer satisfaction and repeat business.
Sep 2013-Jan 2015
Urban Designer,
Haft Shahr Aria, Tehran
- Presented urban design and planning proposals, showcasing excellent communication and presentation skills.
- Developed and modified development plans, demonstrating attention to detail and analytical thinking.
- Assisted in traffic planning, considering user needs and safety.
Sep 2010-Apr 2013
Accountant, Industrial Engineering,
Toseh Sanat Kavian Company, Tehran
- Designed production lines and logistic flows, optimizing processes for efficiency
- Managed product design and project management, coordinating cross-functional teams for successful project execution.
Education
Sep 2023-Dec 2023
ReDi School of Digital Integration
JavaScript
Create and deploy a simple web application using JavaScript
March 2023-Juli 2023
ReDi School of Digital Integration
Introduction to programming Using HTML and CSS
Learn the basic skills of web development with HTML and CSS and use them to create a simple website
Sep 2022-Dec 2022
ReDi School of Digital Integration
UI/UX Design
Created wireframes, interactive prototypes, and visually appealing designs using tools such as Sketch, Figma, and Adobe Creative Suite. User research and usability testing to enhance user experience and learning outcomes.
Jun 2022-Aug 2022
Google, Coursera
Start the UX Design Process: Empathize, Define, and Ideate
Executed across all phases of design work, from research and conceptualisation to executing excellent UX flows and visual design systems. Creation of outstanding experiences, incorporating best practices in UX and UI patterns.
April 2020-April 2023
University of Applied Sciences, Berlin
M.A. in Fashion Design, “Make a difference“, Grade: 1,6
Focus: Fashion design and creation in sustainability
April 2017-Mar 2020
University of Applied Sciences, Berlin
B.A. in Fashion Design, “Immigiration“, Grade: 1,7
Focus: Fashion design and creation
Oct 2013-Aug 2016
University of Tehran, Iran
M.A. in Urban Design, Grade: 1,3
Focus: Design of building complexes, settlements, neighbourhoods
Oct 2008-Aug 2012
Azad University, Tehran, Iran
B.Sc. in Industrial Engineering, Grade: 2,00
Focus: Planning and Optimization of Performance Production Processes